About Musiqtone
Description
How it all began: Founded on September 22, 2002, Musiqtone.com began life as MusicMania, a one-page website created by two Purdue University students for a project in their freshman English class. Original co-founders Alan Ho and Peter Burke along with a couple other classmates decided to forge ahead after the fall semester and grow MusicMania into a music website just for music fans. "We wanted to have a music site free from the influence of outside corporate interests, do it our way, cover it our way," said the original co-founders. In 2003, MusicMania began sowing the seeds that would become Musiqtone.com by as both Ho and Burke termed it, "we're going indie baby!" by creating indie coverage and what would become The Critics Corner as the site added two dormmates that shared the co-founders' philosophy on covering music and critiquing it.

In 2004, armed with a new layout and approach to creating a "balanced focus into the music world", the site forged a relationship with now defunct Colorado-based CDigix, a then digital entertainment firm that catered legal music downloads to Purdue University and many other colleges around the country. The lessons learned from CDigix people would carry on and finalize the formation of something even bigger...

The beginnings of Musiqtone.com: With a need to expand their horizons and to have a new beginning, MusicMania became Musiqtone on February 8, 2005. With what would become today The Music Lounge, The Critics Corner and The Listening Lounge, the now online music newsmagazine created what would become The Hot Seat with Texan singer-songwriter Michael Celedon, Atlanta singer-songwriter Pete Schmidt, Purdue student and singer-songwriter Amanda Shelly and Texas alt-rockers wakingNORMAN kicking it all off. This in turn helped create the feature that would put the future music news & media outlet on the map, You Gotta Know. Kicking off the freshly minted feature included a stable of singer-songwriters: Lydia Gray, Curtis Peoples and Britney Christian.

Now: Musiqtone is now Musiqtone.com, an online music news & media outlet and what started out in 2006 with 6 people has become an operation of more than 20 staff writers, scattered across the four geographic regions in the United States, each one with a regional head and 2 assistant regional heads. And what was a complete chance encounter with execs at Universal Motown and Universal Republic has become a wide ranging network of relationships with the Big Four and its network of public relations firms that it does business with. Of course, our original connection into the indie and underground is still going strong as You Gotta Know boasts alums like Curtis Peoples, All Time Low, The Academy Is (before they became THE Academy Is), emerging country starlet Veronica Ballestrini, former Top Model finalist Sarah VonderHaar and its biggest alums yet, now pop stars Honor Society, rising singer-songwriter Ryan Star, alt-rock stars All Time Low and Chicago alt-rockers Treaty of Paris.

Where are we?: Musiqtone.com originally was borne out of a basement computer lab in Purdue's Beering Hall of Liberal Arts but then transitioned into the 4th floor of Cary Quadrangle SE. Now it operates physically in Hoffman Estates, Illinois, a northwest suburb of Chicago that has bred of course, The Academy Is and is home to the Sears Centre.
Facts
-The site came online on September 22, 2002 as MusicMania with just one page, done on FrontPage and resided on the Purdue University web server. The site started out with just four people.

-MusicMania's first indie act was Atlanta native Pete Schmidt. MusicMania's first and only official You Gotta Know was with Michael Celedon. The site became Musiqtone 2 months later on Feb. 5, 2005.

-Musiqtone's first official interview is with Dallas native Michael Celedon. First official YGK'er is Purdue student Amanda Shelly.


-Musiqtone.com's first major label act covered was Teddy Geiger in early 2006.

-Musiqtone.com's first seeds of expansion added seven new writers, all from the East Coast. Currently out of the seven, only three remain on the staff with two having moved on to Musiqtone.com Leadership

-Musiqtone.com's next major expansion was in its home area, Chicago with a quartet of new writers, two from the Northwest Suburbs and two from just outside the city of Chicago. All four currently are still on the ranks with one moving on the Leadership
Profile of Musiqtone.com

Traffic:
Average no. of hits per month (for 2009):
4,484,116
Average no. of unique visitors per mo. (for 2009): 126,422
Average no. of unique page views per mo. (for 2009): 301,463

Demographics:
Typical Musiqtone.com user/reader: We have three types that have clearly emerged:

1. Female, between the ages of 13 and 19.
2. Male or Female, between the ages of 21 and 34.
3.

Top 5 USA DMA exposures:
1. New York/New Jersey/Metro Area
2. Los Angeles/Metro
3. Chicago/Metro
4. San Fran/SJ/Oakland/Metro
5. Philadelphia/Metro

Top 5 Countries:
1. The United States of America
2. Canada
3. The United Kingdom
4. Poland
5. Germany
Navigation
Personnel
Alan Ho- Chief Head, Chief Editor/Publisher
Kim Kaminske- Staff Writer, East
Alexandra Zawada- I Asst. Regional Head, Midwest
Aubrey Musolf- Staff Writer, Midwest
Jennifer Green- Executive Vice Head, Regional Head, East Coast
Jobs
Interested in joining the Musiqtone.com team? Think you can interview music acts, both big & small, show off your critiquing skills and be a big influence on music fans looking to buy the next great album or just download a few or attend a concert/tour? ENJOY music????!

Then Musiqtone.com is THE place to do it all. Unlike most internships in the industry that turn you into a coffee-filling, pen pushing, mail handling intern who might see the light of day maybe once or twice, Musiqtone.com is a media outlet that will give you REAL experience in covering the industry.

So why not apply and see if you have what it takes to make it? Go to the newly created Jobs area and apply in your pertinent region if there are openings and maybe just maybe you can see if you got what it takes to work for a music news & media outlet!
Navigation
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