It’s official; Americans need to be on the lookout for a Korean takeover of the music scene. This nine-girl South Korean pop group is pure electro-pop fun and they’re ready to catch the attention of the U.S. music fans. Their third studio album, The Boys, is a mix of Korean and English tracks that will make anyone want to dance. The only thing that could possibly turn off English-speaking listeners would be the language barrier. Because, in the United States especially, not many people speak both Korean and English, it may be a little difficult for us to enjoy it to the fullest. However, what is universal is the genre of dance music. No matter where you are, there are still certain beats that you can’t help but dance to, and this album is chock full of them. Any hard-core dance fans will appreciate these tracks, like “The Boys” and “Mr. Taxi”, language barrier or not.
“The Boys” is the perfect first song for this album. It’s catchy, and it’s the type of song that could easily be heard on American radio today. The only factor that may hinder its success is the strong accents of the girls. Though the entire song is in English, it’s sometimes difficult to understand what they are saying because of their strong Korean accents. At the same time, it’s catchy enough for listeners to get past that fact and just enjoy the song.
“Telepathy” and “Say Yes” are both upbeat, likable songs that would be capable of drawing in many listeners. However, in an English speaking country, it’s a little more difficult to enjoy these tunes. Both switch back and forth between English and Korean, but they’re mostly Korean. So, they both remain interesting to listen to, but they’re difficult to fully understand.
While we encounter the same dilemma with the song “Trick”, it can be found that this song is about how a woman can seemingly ‘trick’ a man into loving her, almost as putting a spell on him. The man won’t know what happened, he’d just know he’s in love.
“How Great Is Your Love” is the first ballad on the album. Though it’s mostly in Korean, they make sure to translate the lyric “how great is your love”, which is enough for listeners to get the idea behind the song. The melody of the song “My J” leads us to believe it is also a love song of sorts. It’s very upbeat and what could be classified as ‘happy’.
The girls go back to their more sassy side with the songs “Oscar”, “Top Secret”, and “Lazy Girl”. The lyrics of these songs seem to be a bit confusing, but I assume that’s just what comes with the translation from Korean. “Oscar” compares a man to a star and I think “Lazy Girl” is talking about a girl who is too lazy to make a move.
“Sunflower” is more of a pop ballad, but it is undoubtedly a ballad. I’m not sure what the relation is to a sunflower but it is very clearly a love song. On the opposite end of the spectrum, “Mr. Taxi” is more of a jet-setting song about a person who drives a taxi and the idea of being taken around all these new places.
Overall, there is a large chance that this album wouldn’t make it too big in the States, though I’m sure it could be huge in Korea. I think the biggest dilemma is the language barrier. Until more English speaking people can understand their music, there may not be much of a connection between the two. If they’d translate more of their songs like they translated “The Boys”, this could be a successful album worldwide!